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The Importance of a Solid Business Model for Materials SMEs – How to Create Irresistible Value

Discussing the commercialisation of cutting-edge materials, this session delves into business models that effectively bring novel materials like advanced ceramics and nanomaterials to market, emphasising value creation and market differentiation.

Questions for discussion:

  • What strategies are effective for SMEs in commercialising advanced innovations? 
  • How can SMEs create a market differentiation?
  • What are the key elements in a business model that drives success?